Image Image Image Image Image Image Image Image Image Image

UPLIFTT | June 21, 2017

Scroll to top



A telecommunication medium for transmitting and receiving moving images that can be monochrome (black-and-white) or colored, with or without accompanying sound.

Breaking Stereotypes and Re-identifying Lowrider Culture: Lowrider Roll Models

June 8, 2016 |

Lowrider culture. What comes to mind? Cholos, drugs, and half-naked women in hypersexualized poses by fancy vehicles with the song “Lowrider by War?”

Growing up in Southern California, lowrider culture was a regular affair in my life: from going to … Read More


The bad news about diversity in Television’s fall lineup!

September 15, 2015 |

As the summer ends and fall arrives, so does a new lineup of network/cable television. The good news is that this season promises more diversity on television platforms.  The bad news is that the diversity seems to be largely excluding … Read More

The Error of Blaming The #Latino Community for Celebrities’ Flops

June 12, 2015 |

I’ve always wondered why certain celebrities say that Latinos aren’t united and don’t support each other. Especially when it comes to Hollywood.

You can’t conflate entertainment with charity or support. It’s disingenuous to blame the community for our flopped ventures. … Read More

Warning Shots to @NPR- Apologize to Latinos or We Will Boycott You

April 12, 2015 |

After getting wind of the way NPR mishandled Latino USA for its alleged biased coverage of Chicago’s mayoral race between Jesús “Chuy” García and Rahm Emanuel, I had to wait a couple of days to write this. I could not … Read More

The Dark Side of Hispanic Media and PR

March 20, 2015 |

Rodner Figueroa’s faux pas with the first lady, Michelle Obama, is a clear example of the huge cultural disconnect between Americans and Latin Americans who work in the media and Hispanic PR agencies. This is not an isolated incident.

Most brands that … Read More

Latino Manifesto & New Latino Media

March 14, 2015 | 1

By Christopher Rodriguez

In 1996, I wrote a book entitled the Latino Manifesto where I delved into the question of whether U.S. Latinos will be able to engage in the national race debate between Blacks and Whites ultimately leaving us … Read More

(In)Visibilities of Blackfaces in Post-Racial Latino Media

February 22, 2015 | 3

By William Garcia

Was there a lack of coverage by the Latino media into the killings of Eric Garner and Michael Brown by white police officers in the U.S? If so, should it raise eyebrows into what causes [email protected] to … Read More

Latino Cartoon Characters

January 22, 2015 |

This is a work in progress list of Latino Cartoon Characters in the States. From positive to negative portrayals, from accurate to stereotypical, from great to offensive. You decide.

  1. Read More

Rosie Perez – The Most Fascinating View on Television

November 6, 2014 |

After nearly 20 years of being on the air, ABC finally hired an identifiable Latina co-host on The View. In September, when the show began its new (18th!) season, actress, choreographer, activist, and author, Rosie Perez, joined the show as … Read More

Remembering Elizabeth Peña

October 16, 2014 |

If you mention the name Elizabeth Peña to American TV and movie audiences they might not know who you are talking about.  However, if you show the same audiences a picture of Elizabeth Peña, most people will recognize her almost … Read More